Continued support for Fusion Consulting Group’s acquisition strategy

Fusion Consulting Group, a fast-growing professional services firm based in London, has announced the acquisition of Birdi & Co Solicitors, marking its seventh acquisition to date as it accelerates its expansion strategy.

Founded in 2015 by Mitch Young and Adam Maurice, Fusion Consulting Group provides a fully integrated suite of services tailored to private clients and SMEs, spanning international taxation, business advisory, accounting, financial services, legal, recruitment, and digital marketing.

The acquisition of Birdi & Co — a fully SRA-regulated legal practice specialising in M&A, corporate, commercial, property, and employment law — will strengthen Fusion Law, the group’s existing legal division. The firm will retain Birdi & Co’s Bishopsgate office, establishing it as Fusion’s new Central London hub.

This acquisition follows Fusion’s securing of an eight-figure M&A war chest from Growth Lending in August 2024, which is funding the group’s aggressive buy-and-build strategy to disrupt the fragmented professional services landscape.

Birdi & Co was selected for its entrepreneurial leadership and impressive M&A track record across a range of sectors. The integration will provide Birdi & Co clients access to Fusion’s broader multi-disciplinary expertise, while maintaining the direct, personal relationships they’ve come to rely on.

Adam Maurice, Director at Fusion, commented: “I am delighted to announce our latest acquisition. Leena and Kush have built an exceptional firm with a proven ability to execute complex deals. Bringing a fully regulated SRA legal practice into the group opens up significant opportunities, and we’re excited to welcome the entire Birdi & Co team into the Fusion group.”

Kush Birdi, Managing Partner at Birdi & Co, added: “From day one, Birdi & Co has focused on delivering legal advice with energy, enthusiasm and the best care. Joining Fusion allows us to scale that mission – with even more support behind us and a broader platform for our clients. It’s a proud moment for our team and an exciting one for our future.”

Kush will now become Managing Partner of the Law division of the group and join the senior management team.

Adam Brinn, Regional Head, led this deal for Growth Lending. He commented: “Our initial partnership with Fusion was driven by a strong belief in Adam and Mitch’s vision for the business, so it is truly exciting to watch that vision come to life. The team has once again demonstrated their ability to identify in-demand services, high quality acquisition targets such as Birdi & Co and showcase their ability to move swiftly and strategically as they continue on their ambitious buy-and-build journey. The funding from Growth Lending empowers Fusion to do exactly that and we look forward to further successes as the partnership continues.

Fusion Consulting Group is one of the few UK firms offering a truly joined-up, multi-disciplinary service model which it delivers as 360 advisory to entrepreneurs and private clients. Its mission is to eliminate the traditional advisory gap that arises when clients work with multiple disconnected advisors.

• For more information on Fusion Consulting group, visit www.fcg.co.uk
• For more information about growth capital, speak to a member of our expert lending team